Sjónarhorn

Sjónarhorn was a fundraising and awareness campaign for Kraftur, an organisation supporting young people affected by cancer and their families. The cause is close to my heart, so I was particularly passionate about this project.

I pitched the idea of exploring perspective, both visually and emotionally. How quickly our perspective on life can change, and how the same experience can look completely different depending on where we stand. The concept became the foundation for the campaign, built around the message Lífið er núna (Life is now).

I was involved from the initial concept and pitch through to the final campaign. I took on much of the art direction alongside Helga Valdís Árnadóttir, developing storyboards, working on set and giving creative feedback throughout the editing process. I then designed and adapted the campaign across social media, web banners and print, created graphics for the live fundraising broadcast and edited a recap film for Kraftur.